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JM Communications, Inc. President Jackie MacKay brings 26 years of communications experience to bear on her work with clients. Her career highlights include:
Strategic Brand Planning & Public Relations Counseling
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Expert consultant in the application of public relations strategies to build brands. |
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Seasoned practitioner with 26 years of progressive experience in all facets of public relations counseling in an integrated marketing environment, including publicity, community relations, promotions and special events. |
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Proven track record of successful management of complex projects and assignments. |
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Experienced advisor to variety of organizations in diverse industries. |
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Respected counselor who develops trusting relationships with clients through integrity, professional character and public relations expertise. |
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Motivational leader and “hands-on” team participant. |
| Brand Planning Experience |
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CKPR: Vice President for Orlando office of top 20 U.S. public relations firm overseeing brand planning for all accounts, including Winn-Dixie Stores, Belz Enterprises and Outer Banks Visitors Bureau. |
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Cramer-Krasselt: Director of Public Relations for nation’s fourth largest independent marketing communications agency overseeing brand planning for all clients, including Florida Department of Children & Families, New Hope, Discount Auto Parts, Papa John’s Pizza, Walt Disney World Swan & Dolphin Resorts. |
| Public Relations Consulting Experience |
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Robinson, Yesawich & Pepperdine (now YPB&R): Vice President for Public Relations Division of nation’s largest advertising and public relations agency in the travel industry; created and directed programs for clients such as Sint Maarten Tourist Bureau, Radisson Hotels International, Jamaica Grande Resort and Aruba Hilton & Casino. Managed team of 8 professionals and generated more than $650,000 in new business. |
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Barker Campbell & Farley (now BCF):
Director of Public Relations for regional agency; developed and managed programs for clients such as Omni International Hotels, Divaris Real Estate, Commerce Bank, Virginia Chemicals, Hampton General Hospital, Maryview Psychiatric Hospital and Portsmouth Partnership (economic development agency). Managed staff of 5 and doubled Public Relations Department billings. |
EXPERIENCE |
| JM Communications, Inc. |
Orlando, FL |
President |
2005 - present |
| CKPR |
Orlando, FL |
Vice President |
1999 - 2004 |
| Cramer-Krasselt |
Orlando , FL |
Director of Public Relations |
1995 - 1999 |
| Robinson, Yesawich & Pepperdine |
Orlando , FL |
Vice President |
1992 - 1995 |
| Tampa Bay Performing Arts Center |
Tampa , FL |
Vice President, Public Relations |
1990 - 1992 |
| Robinson, Yesawich & Pepperdine |
Orlando , FL |
Assistant Vice President |
1989 - 1990 |
| Robinson, Yesawich & Pepperdine |
Orlando , FL |
Account Supervisor |
1988 - 1989 |
| Barker Campbell & Farley |
Va. Beach , VA |
Public Relations Manager |
1985 - 1988 |
| Barker Campbell & Farley |
Va. Beach , VA |
Account Executive |
1984 - 1985 |
| Barker Campbell & Farley |
Va. Beach , VA |
Assistant Account Executive |
1983 - 1984 |
| Noland Company |
Newport News , VA |
Corporate Communications Asst |
1980 - 1983 |
EDUCATION |
| University of Delaware |
Newark, DE |
B.A. in Communication |
1980 |
PROFESSIONAL AFFILIATIONS |
| Member |
Public Relations Society of America |
Since 1981 |
| Vice Chair |
Public Relations Society of America, Travel & Tourism Section |
2006 |
| Chair |
Public Relations Society of America, Travel & Tourism Section |
2007 |
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